A BELIEF IN A BETTER WAY
AS STYLISTS, WE’VE SEEN OUR FAIR SHARE
OF DAMAGED HAIR. WITH CAUSES RANGING FROM CHEAP HOMECARE PRODUCTS TO DRUGSTORE HAIR COLOR TO SUN AND ENVIRONMENTAL DAMAGE – ALL OF WHICH LEADS TO UNPREDICTABLE PROFESSIONAL SERVICES.
EXURE® IS THE BRAINCHILD OF EDAN AND DUANE TRUMP, WHO HAD A VISION TO CREATE PRODUCTS THAT TRULY CONTRIBUTE TO THE HEALTH OF HAIR.
We said…it’s time for change! With compromised hair invariably comes challenging color application…the results of which can be unpredictable and styles that end up deflated or worse. For you, the promise is simple…a trio to give back to hair what it desperately craves. For your clients, the promise is the long-term health of their hair, more vibrant color and bouncier perms with ingredients that are safe and eco-conscious..
ARTISTRY
EXURE™ AS A COMPANY IS BORN FROM THE PASSION, IMAGINATION AND NEEDS OF A STYLIST.
It is to this community of artists that we are first and always dedicated to. We are not just about profits. We are about integrity. With integrity in mind, we support, …inspire and seek to return to the art of hair...…providing you with tools that should be as reliable as your shears.
SCIENCE
EXURE™ IS THE ONLY HAIR CARE PRODUCT IN THE WORLD WITH "HAIR FIBER REGENERATION COMPLEX™ (HFRC™)"
While many well known haircare brands feel and smell nice, they merely gloss over damaged hair temporarily, never addressing the real problems (just like sweeping the dirt under a rug). HFRC™ is a powerful system that offers 3 critical fixes for stressed, malnourished hair.
WHY EXURE?
A MESSAGE FROM FOUNDER EDAN TRUMP
No one knows the challenges facing you at your station every day like I do. As a hairdresser myself I’ve seen all sorts of heads walk in my door…UV damage, dryness, thermal damage, and box color jobs gone terribly wrong. It was my job to fix it & make them beautiful.
Here’s the problem: no matter how much training and experience we have, the one thing we can’t control is the condition of the “canvas”. Color results don’t match the swatch, clients were hoping for more, and the hair still isn’t in great shape.
2 BIG TRUTHS I LEARNED IN MY SEARCH FOR A “FIX”:
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Many products are filled with low cost, “feel good” or topical ingredients that offer a cosmetic effect only.
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To correct and repair you needed to be able to get inside the hair and work from the inside out.
Exure® was born from both my need and a 2 year project to build a restorative trio that contained the newest advances in healing and cosmetic chemistry. They are designed to penetrate, rebuild and restore hair to its purest, most virgin state™. Solutions from nature, optimized by the latest advances in science. Read on, learn more and I challenge you to take The Exure Challenge. Feel the hair, try it, let it work and then feel the results afterward. You’ll love it and your clients will love you.
Yours in beauty,
Edan Trump
WE BELIEVE:
> A stylist deserves to love their craft and should never be left wanting in the tools they utilize to express their artistry
> The tools we create should exceed your expectations, driven by the latest innovations in cosmetic science
> Ingredients that offer cosmetic effects only are for department store brands, not for stylists and our clients
> Our products should always leave hair in better condition than how we found it
> We can help passionate, dedicated stylists to improve their art and their business
5 REASONS YOU’LL LOVE EXURE
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No fillers, shortcuts or temporary “feel good” conditioners that don’t DO anything. Our formula penetrates and dramatically restores hair back to its purest, most virgin state™.
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No more gambling on your color results. Regardless of the damage, mistakes & abuse your client’s hair has before they walk in your door, it will be normalized after a single treatment…and the color results will be incredible!
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More time for hair artistry! Less time troubleshooting on the state of your client’s hair means more time to express your artistry & give a better experience for every guest.
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No need for 20 sku’s to fix one problem. You don’t need complex systems, endless extra sku’s from a manufacturer. We keep it simple…3 products. That’s it.
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No diversion EVER. Crafted by professionals for professionals. Our commitment is to you, not board rooms and shareholders.
WHERE TO NEXT?
READ TRUSTED TESTIMONIALS
Exure™ products have won the hearts of stylists and clients alike. Here’s a little love from some of our raving fans in a few heartfelt testimonials!
LEARN MORESTART SHOPPING
Ready to try Exure? We have a variety of specials, combos and for hairdressers…even complete starter packages in our secure online store.
LEARN MOREWATCH THE EXURE WEBINAR
A stylist deserves to love their craft and should never be left wanting in education. Watch our Exure webinar to learn about the magic behind our trio!
LEARN MORE